Aa
Agency
(noun)
Sense of agency refers to the feeling of control over actions and their consequences.
Aa
Pete and Lishan started Agency in 2016 after spending the good part of a decade at renowned design firm IDEO.
We chose to stay, build and invest in design capabilities in Singapore, and have grown in our ambition and confidence about the potential for the practice of strategic design to flourish in the region.
Agency was named after our intent; the empowerment we want our clients to feel and the impact we want our work to have.
Agency was named after our intent; the empowerment we want our clients to feel and the impact we want our work to have.
Our Vision
To activate human-centred design as the compass to innovation in Asia. We make impact tangible, achievable and sustainable for organisations seeking change.
Our Mission
To enable organisations to make brave leaps towards the future, with human-centred tools and methods designed to systematically reduce uncertainties.
Our Values
What drives our work
Informed
Optimism
Leading with curiosity and possibility, but always grounded in human-centred truths gathered from rigorous research. It's easier to critique rather than explore the problem and advocate for what could be.
Bias Towards
Tangibility
As designers, we are obsessed with real world application, not the realm of theory. This gives us the confidence to embrace and navigate ambiguity.
Relentless
Collaboration
Innovation can't be achieved in silos. We collaborate even when it's inconvenient or difficult in order to go further and faster to achieve the breakthroughs we seek.
Brave
Honesty
Great work requires honest feedback, but that's not always easy to do. We strive to always lean into difficult conversations with respect, candour and openness.
Healthy
Discontentment
We are guided by an unwavering conviction to do the right thing and to do it well. We are constantly challenging ourselves and rolling up our sleeves to iterate and improve.
Space
To Change
In order to grow, we need to intentionally design the space for perceived limits to expand, enabling the capacity for businesses to act.
Meet our team
We have assembled a team of individuals who are strategic generalists capable of problem-solving across a wide array of briefs, while being excellent in their core disciplines in order to take design from conception to implementation. We intentionally design bespoke project teams in order to complement our client's existing team's strengths and needs.
Leadership Team
Pete Overy
My passions lay at the intersection between innovative new work and the people creating it. The only thing I've found to match my interest in designing new products and services; is helping to create, optimise and nurture the teams doing the innovating in the first place.
Whilst I can be openly pessimistic about the problems we face as humanity, I'm equally loud and optimistic about the people I meet every day and how that paints a bright future for us all.
Whilst I can be openly pessimistic about the problems we face as humanity, I'm equally loud and optimistic about the people I meet every day and how that paints a bright future for us all.
Something I’m thinking about:
Can cooperatives be a future model of design consultancy funding? If so, what should that look like?
Co-founder & Managing Director
Lishan Soh
My passions lay at the intersection between innovative new work and the people creating it. The only thing I've found to match my interest in designing new products and services; is helping to create, optimise and nurture the teams doing the innovating in the first place.
Whilst I can be openly pessimistic about the problems we face as humanity, I'm equally loud and optimistic about the people I meet every day and how that paints a bright future for us all.
Whilst I can be openly pessimistic about the problems we face as humanity, I'm equally loud and optimistic about the people I meet every day and how that paints a bright future for us all.
Something I’m thinking about:
Can cooperatives be a future model of design consultancy funding? If so, what should that look like?
Co-founder & Research Director
Alistair Norris
My passions lay at the intersection between innovative new work and the people creating it. The only thing I've found to match my interest in designing new products and services; is helping to create, optimise and nurture the teams doing the innovating in the first place.
Whilst I can be openly pessimistic about the problems we face as humanity, I'm equally loud and optimistic about the people I meet every day and how that paints a bright future for us all.
Whilst I can be openly pessimistic about the problems we face as humanity, I'm equally loud and optimistic about the people I meet every day and how that paints a bright future for us all.
Something I’m thinking about:
Can cooperatives be a future model of design consultancy funding? If so, what should that look like?
Design Director
Tracy DeLuca
My passions lay at the intersection between innovative new work and the people creating it. The only thing I've found to match my interest in designing new products and services; is helping to create, optimise and nurture the teams doing the innovating in the first place.
Whilst I can be openly pessimistic about the problems we face as humanity, I'm equally loud and optimistic about the people I meet every day and how that paints a bright future for us all.
Whilst I can be openly pessimistic about the problems we face as humanity, I'm equally loud and optimistic about the people I meet every day and how that paints a bright future for us all.
Something I’m thinking about:
Can cooperatives be a future model of design consultancy funding? If so, what should that look like?
Strategy Design Director
Bee Bee Oi
My passions lay at the intersection between innovative new work and the people creating it. The only thing I've found to match my interest in designing new products and services; is helping to create, optimise and nurture the teams doing the innovating in the first place.
Whilst I can be openly pessimistic about the problems we face as humanity, I'm equally loud and optimistic about the people I meet every day and how that paints a bright future for us all.
Whilst I can be openly pessimistic about the problems we face as humanity, I'm equally loud and optimistic about the people I meet every day and how that paints a bright future for us all.
Something I’m thinking about:
Can cooperatives be a future model of design consultancy funding? If so, what should that look like?
Finance & Operations Director
Our Agents
Charmaine Low
My passions lay at the intersection between innovative new work and the people creating it. The only thing I've found to match my interest in designing new products and services; is helping to create, optimise and nurture the teams doing the innovating in the first place.
Whilst I can be openly pessimistic about the problems we face as humanity, I'm equally loud and optimistic about the people I meet every day and how that paints a bright future for us all.
Whilst I can be openly pessimistic about the problems we face as humanity, I'm equally loud and optimistic about the people I meet every day and how that paints a bright future for us all.
Something I’m thinking about:
Can cooperatives be a future model of design consultancy funding? If so, what should that look like?
Interaction Design Lead
Chloe Lam
My passions lay at the intersection between innovative new work and the people creating it. The only thing I've found to match my interest in designing new products and services; is helping to create, optimise and nurture the teams doing the innovating in the first place.
Whilst I can be openly pessimistic about the problems we face as humanity, I'm equally loud and optimistic about the people I meet every day and how that paints a bright future for us all.
Whilst I can be openly pessimistic about the problems we face as humanity, I'm equally loud and optimistic about the people I meet every day and how that paints a bright future for us all.
Something I’m thinking about:
Can cooperatives be a future model of design consultancy funding? If so, what should that look like?
Senior Design Strategist
Joshua Yeo
My passions lay at the intersection between innovative new work and the people creating it. The only thing I've found to match my interest in designing new products and services; is helping to create, optimise and nurture the teams doing the innovating in the first place.
Whilst I can be openly pessimistic about the problems we face as humanity, I'm equally loud and optimistic about the people I meet every day and how that paints a bright future for us all.
Whilst I can be openly pessimistic about the problems we face as humanity, I'm equally loud and optimistic about the people I meet every day and how that paints a bright future for us all.
Something I’m thinking about:
Can cooperatives be a future model of design consultancy funding? If so, what should that look like?
Co-founder & Design Director
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